Everything you need to operationalize market reality
Every feature is powered by living personas and deep business context, so work reflects the world as it is, not as a report said last quarter.
Personas and Context
The core engine that models your buyers and maps your brand, customers, competitors, and market in real time.
Why it matters: Decisions start with reality, not gut feel. Every endpoint inherits this context.
Key capabilities:
- Custom persona flow, faster setup, saved persona sets
- 4x faster persona runs and live updates from signals
- Brand voice controls tied to company and product context
Great for:
Startups: Validate ICP and first messaging before spend
Agencies: Build pitch ready audience proof and briefs
Enterprise: Shared context, governance, and reuse
Predictive Testing and Speak
Conversation native testing that lets you ask, generate, and evaluate ideas against real personas, then pick winners.
Why it matters: You can test before you spend using the same interface you use to think and write.
Key capabilities:
- Speak to personas, ask for critique, role play objections
- Score pragmatic and emotional fit, compare variants, show why one wins
- Chat formatting improvements for clarity and handoff
Great for:
Startups: Choose the headline or offer that converts before launch
Agencies: Walk into the pitch with tested creative and rationale
Enterprise: Continuous validation for programs at scale
Generate
Persona grounded content that stays on brief, on brand, and in context.
Why it matters: Drafts that fit the audience and brand reduce rewrites and speed up shipping.
Key capabilities:
- 7 to 8x faster performance
- Brand voice and product context applied to every draft
- Alternates by segment with reasons, ready for testing
Great for:
Startups: Site copy, emails, and ads that use ICP language
Agencies: Variants for A B and client review
Enterprise: Localized or vertical specific content at scale
Instant Focus Groups
AI focus groups that quantify fit, language, and objections by segment in minutes.
Why it matters: You hear the why behind the score, not just a number.
Key capabilities:
- Segment level readouts with verbatims
- Heatmaps for claims, hooks, and value props
- Sample size scales without panel management
Great for:
Startups: Test pitch, pricing, page sections
Agencies: Pre test creative before client presentation
Enterprise: Recurring quarterly audience readouts
Meeting Intelligence
Insights from sales, customer, and internal meetings that feed personas and testing.
Why it matters: Field language and objections shape the next version of your work.
Key capabilities:
- Auto summaries, key moments, action items
- Maps insights back to personas and themes
- Calendar integrations for Google and Outlook. iCloud coming soon.
Great for:
Startups: Turn discovery calls into copy that sticks
Agencies: Capture client language for briefs
Enterprise: Close the loop between the field and marketing
Video Analysis
Analyze ads, webinars, and sales calls for emotional impact and audience fit.
Why it matters: You know what resonates and what loses attention before you ship.
Key capabilities:
- Attention and sentiment scores by segment
- Key moment detection and edit recommendations
- Export clips for training or creative edits
Great for:
Startups: Optimize demo or explainer video
Agencies: Evidence for edit decisions
Enterprise: Training and objection handling
News and Context Engine
Real time market signals tuned to your world.
Why it matters: You see events that should change the plan and you can act on them immediately.
Key capabilities:
- Tracks company, category, and buyer signals
- Flags events that should trigger tests or content
- Routes signals into personas, testing, and Mosaic
Great for:
Startups: React to shifts without rebuilding a plan
Agencies: Bring timely insights into concepts
Enterprise: Always on monitoring that feeds campaigns
Mosaic Publishing
Ship validated work to the tools where work happens.
Why it matters: From draft to done with version history and context preserved.
Key capabilities:
- Publish to CMS, CRM, ad platforms, and docs
- Track which version shipped and why. Audit trail included.
- Updated Mosaic look and feel
Great for:
Startups: One click from draft to live
Agencies: Client ready packages and approvals
Enterprise: Governance and compliance
SOC 2 Type II
GDPR Ready
HIPAA Ready
SSO Enabled
Security and Governance
Enterprise grade protection and control without slowing down work.
What it includes:
- SOC 2, GDPR, HIPAA ready
- SSO and role based permissions
- Data stays yours. Audit logs and version history.
Enterprise-Grade Security
Built for the most demanding security requirements. Your data is encrypted at rest and in transit, with complete audit trails and version control.
Go from signal to action in minutes
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